Chef Hamish Neale
Hamish Neale is a professional Chef with more than 10 years of experience in the Hospitality
industry. Chef Hamish approached BeLuxe for a rebrand and website update to better reflect
his personal voice and values.
For his new logo, we decided on a ‘Stroke Design’ by drawing inspiration from the plating
techniques used by chefs—wherein a beautiful stroke is made on a plate using a particular
sauce, thus elevating the dish to an entirely new level.
The updated color palette—containing beautiful hues of ‘Ocean Blue,’ with a pinch of Brown
—is a nod to Chef Hamish’s love for Mediterranean cuisine and his keen interest in Seafood.
The revised, responsive website maintains the Chef’s brand aesthetic and preferences while
remaining elegant and optimized for user experience and SEO.
Scope of Work:
-Brand Strategy and Design
-Web Design
-Illustration and Video Production