This one-day, 3-hour workshop (popularized by the team at Google Ventures) will help you revive your brand messaging and reconnect it to your customers. A brand sprint is particularly useful before starting an important project—such as naming your business or creating a logo. During this workshop we will focus on Brand Strategy, Brand Messaging, and Brand Positioning (i.e. how to distinguish yourself from your competitors).

A brand sprint is an exercise that empowers you to refine your conflicting ideas about your brand into a complete profile. By answering a succession of questions about your brand, you can clarify your brand’s blueprint, mission statement, and so much more. This session covers six distinct activities that are devised to support your team around your principles, purpose, audience, persona, and competitive environment.

The exercises include:

• • 20-Year Roadmap
  • What, How, Why
  • Top 3 Values
  • Top 3 Audiences
  • Personality Sliders
  • Competitive Landscape

Upon completion of the brand sprint, your team will have a clean and complete brand cheat sheet that will help you in delivering your branding philosophy and working more harmoniously when future branding needs arise.