Build Your Lifestyle Brand

The 5-Day Brand Sprint

By the end of the 5-day sprint, identify your brand strategy, purpose, mission, vision, and archetype

and utilize social media to launch your own brand or business idea!

Made For


Looking to develop a brand for your loyal social media followers so that you can better connect with them

Mid-career shifters

Those with experience under their belt, but want to create their own brand by branching out from their current job


Those who wish to turn their ideas into a reality by creating a business that can help them share their good ideas with a wider audience

Beauty, Hospitality, Travel, Fashion space

An individual who is passionate about creating and is interested in creating their own lifestyle brand


I'm Mona Hanson

I have extensive experience with strategic marketing, branding, luxury marketing, e-commerce, product development, content marketing, and writing and have worked with notable clients across North America, Europe, and Asia. Currently, I am the CMO of East Meets West/Seoul Cosmetic Surgery. At East Meets West, we help Korean companies expand overseas into North America, Europe, etc; and overseas brands come to Korea. We do this through influencer marketing, consulting, brand activation events, product development, and social media marketing. Seoul Cosmetic Surgery is a medical tourism agency located here in Korea. Our purpose is to provide the best medical services to our clients by selecting the most suitable doctors and hospitals. We work with people from all walks of life, and who hail from all over the world that comes to us seeking medical treatment. Aside from my work background, I have extensively studied at William & Mary University, Stockholm University, and have a Doctor of Law from George Mason University School of Law.

Beluxe Inc. CEO

Companies I've Worked With

Speaking Opportunities

How It Works


60-minute Online Sessions

The 5-Day Brand Sprint is a series of five one-hour sessions where you'll learn everything you need to know about building your brand conveniently done virtually. Informative and in-depth, the sessions will cover everything from setting up your first website to building a strong brand that will ensure success. You'll have a wealth of resources and guidance right at your fingertips. These sessions will take you through the steps of manifesting your brand from the ground up.


Detailed Homework

Each session will follow-up with detailed homework assignments. Each assignment is created with detailed questions and exercises to help you dig deeper into understanding your future brand. In addition to providing reading and research references, the lessons keep learning relevant and interesting!


Community Support Groups

The key to success for any venture is a community. Linked minds are powerful forces when they work together for a common goal so being a part of a community of like-minded individuals who are experiencing the same thing is what will make the journey more memorable. You'll be able to link with others going through the same challenge via Facebook.


Professional Guidance

Using my experience, I can help you build the brand you've always wanted. I will help guide you through the process of launching your own brand, from strategy to implementation. With my help, you will create a successful brand, from finding your brand purpose to developing a brand. I can't wait to be part of this journey with you!


Introduction to Branding

It is important to remember that a brand is what defines you, your business, and what you stand for. Without a doubt, a brand is the single most important asset in your business. A brand is a promise. It is a promise to your customers that you can provide them with a service or product that is consistent, reliable, and consistent. Your brand is the single most important element in your marketing strategy. You must build your brand before you can create a marketing strategy. Branding is a process of consistently telling your brand’s story through all of your marketing

But what makes a brand great? What makes it memorable? And how do you know if your brand is doing a good job?

During the 5 Day Brand Sprint I’m going to share the best practices I use to build my own brand. I’ll also share what I’ve learned from other brand experts, and provide a few tips and tricks for building a successful brand.

Brand Strategy, Purpose, Mission, Vision

During the 5 Day Brand Sprint, you'll learn how to formulate your own brand strategy. as well as find your brand purpose, mission, and vision. 

A brand purpose, mission, and vision are three important components of your company’s brand. They are what sets your business apart from the competition and give it a unique identity.

Your brand is much more than just a logo or a name. Your brand is your company’s identity, the promise you make to your customers, and the value you provide to your employees. Your brand is what people see, hear, touch and experience when they think about your business.

Brand Design

Design is also a critical component of branding. You can’t have a great product without great design. Your brand is your identity. It is the face of your company. You can't have a great brand without a great design. You can't have a great design without a great logo. A great brand can't exist without a great design. It is all about creating a brand that is consistent with your purpose, mission, vision, to make a lasting impression. So it's important to remember that your brand has to be consistent across all of your marketing efforts.

Introduction to Brand Archetypes

As with Astrology, Zodiac signs, and Star Signs, we have something similar called archetypes in branding. Brand archetypes are a way of presenting brands in a way that makes sense to consumers. It can help brands stand out from other similar brands. The persona has a set of traits that the brand will project to its target audience. These traits are what make a brand relatable and can be considered the ‘personality’ of the brand. The best-known example of a brand archetype is Apple. A persona for Apple is someone who is a fan of technology and creativity. An Apple user is someone who likes to be on the cutting edge of technology but is also someone who enjoys creativity and innovation.

Brand in Social Media

To spread awareness, it is essential that your brand has a social media presence. A social media presence is something that will help you to gain a good number of followers and customers. The key benefit of having a social media presence is that it will help you to build your business. It will also allow you to connect with potential clients and customers. Your social media presence will be your most powerful marketing tool. For example, it can help you to build your reputation for the brand as a trustworthy and reliable business. simple, it can help you build your reputation as a trustworthy and reliable business. The 5 Day Brand Sprint will teach you how to create your presence online while also making yourself stand out.

Real Success Stories

Working with BeLuxe has catapulted VSLB to the next stage of our business growth. Mona Lisa Hanson, who has an extensive expertise in luxury brand strategy and brand consulting identi ed the core foundation of our brand, helped us identify and strengthen our target persona pro les and built a whole brand strategy including archetypes for our business. Not only that, it was an amazing experience working with Mona Lisa the Founder and CEO of BeLuxe and her team. They have tailored the service and brand strategies to the current business stage and needs. Working with BeLuxe was truly empowering us as founders and our team.

Sarah Schmidt

I worked with BeLuxe on my updated website. It was a fantastic experience and really great to work with such professionals. I am super happy with the outcome and I would recommend their services!

Chef Hamish Neale

BeLuxe provided an excellent service to Look To Go Corporation. In an intense Workshop, we analyzed the current Business, and developed a clear vision, mission for our company by clearly redefining our values, goals, and strategies. BeLuxe also helped us in planning our in-house skincare brand strategy which is currently in the making. I can only recommend BeLuxe to anyone who needs professional step-by-step guidance in creating a brand with purpose.

Miyeon Schmidt




The 5-Day Brand Sprint

Frequently asked questions

Can I choose which days to complete my session?

Upon registration, you will be notified of the challenge's days.

What if I am unable to attend a session?

Provide some answers to common questions. Perhaps you want to tell answer how much time they need to dedicate to get through the course, or give them a support email to contact you if they have further questions. It doesn’t need to be questions you were actually asked, but rather the final few questions people may want answered before they are ready to buy

What does the challenge include?

The 5-Day Brand Spring includes five 60-minute virtual coaching sessions, comprehensive homework assignments, community support,  and professional guidance on building your brand.

I have a question that's not answered here, where can I ask it?

Feel free to contact us at  if you have any further questions.

Build Your Lifestyle Brand